Social media communities are groups established around common interest which could be particular topics, brands or products. Beyond numbers and followings, social media communities describe the true essence of social media- growing interactive and loyal communities of interest that promote engagement, spread brand awareness and help establish brand loyalty and trust among others in a way that attract potential prospects.

Building and nuturing an engaged community is a process requires proper attention.

Credibility is the foundation for building the most successful platforms.

This is because social media gives you the platform to position your expertise through concrete content strategies that delivers quality content and value to your audience consistently.

Once you are able to constantly deliver your value in a way that relates to customers, you will attract customers who come together to share your brand experience with you and will in turn inspire others and ideas that lead to continuous innovations and value for you other community members.

Communication,visibility, engagement and rewards are other useful strategies to building effective communities